Just recently, lots of people have started using a powerful word in a new way. Some people would say it’s a bad word. In fact, many people think it’s a vulgar word. It strikes disgust into the hearts of many professionals who hear it, and upon hearing it, some cower with revulsion. Inside businesses these last few years, life’s been especially challenging, and so this word’s recently started getting used much more. But is this word really as dreadful as people fear? The word is one you know… it’s the ‘C’ word…. Change.
What does ‘change’ mean? True, it depends on the context of its use. And true, the power of any word is in what you personally hear rather than what was said. But why do so many people have a silent negative reaction whenever they hear from their business that they need to change something about themselves? Isn’t change simply philosophical and dependent on perspectives? Or does it actually have a clear meaning?
This all started a short while ago during a meeting with a senior Director we know at a large business. His people have been working particularly hard recently. A few years ago, their leadership had reacted quickly to the financial downturn by trying to turn their business into a kind of ‘lean, mean, fighting machine’. This made sense at the time. Their trading environment was changing, their competitors were adapting, and so it was logical to change the way the business met the needs of its existing and future customers. To ensure the business responded well – and quickly – to the changing business environment, ensuring people wouldn’t lose their jobs, their people needed to change too. They thought this seemed reasonable. It was logical, wasn’t it? And for a short while, the business responded well. Until, that is, a few things started happening.
First, their most promising people left to join other businesses. Sure, he said, businesses will always lose people, but they couldn’t work out why it was only the very best who were leaving. Then, the company’s performance weakened faster than the performance of its competitors. Why? Change was logical, wasn’t it? They’d done everything right, so why was it all going wrong? It was apparently only one morning when a long-serving manager spoke up that the company’s leadership began to understand – and listen. According to this manager, people there had always been ‘bubbly’. They’d always thanked each other, looked each other in the eye, smiled and asked how each other’s children were doing. But nowadays, no-one even said thank you anymore. They didn’t look like they enjoyed each other anymore. They didn’t even seem to enjoy being themselves anymore. And they were scared and nervous all the time. They were nervous about what their bosses would demand of them next. She said it felt like they wanted to give their minimum but present it as their maximum. What she’d always loved about this business was that people were encouraged to be themselves. But that had gone. So had all the best people. So too had the great results the business had always achieved.
In summary, this Director asked us… how can you change the way people change as a result of change? He then asked… what is it about the need for change that closes good people down?
Last week, we were with another impressive business. It’s a business most people will have brought something from in the last month or so. During our conversation, the person we were with just happened to mention that developing their people properly is crucial, but there was a building, unspoken fear of ‘change’. We commented that in our experience, people respond best – and most effectively - to change when they don’t realise change is the objective.
So where does this fear of change come from? What hidden messages is the ‘C’ word sending us? Is ‘change’ really just a ‘work’ thing? When we hear ‘change’, are we actually hearing something else?
Let’s take the ‘C’ word away from work for a moment. Let’s look at it another way.
It’s late one evening. You’re lying in bed, next to your partner, reading. Suddenly, he/she closes their book, takes off their glasses, looks at you, then it comes out. “Darling, I love you. Thank you for all these years we’ve shared together. The thing is, the person you are is no longer good enough for me. You used to be good enough, but you’re not anymore. Everything you are simply isn’t what I need from now on. Even the dog doesn’t like you anymore. You’ve got a chance though - it’s up to you - if you change quickly into what I need you to be, we’ll stay together. Thanks babe. Good luck. Goodnight.” What kind of night’s sleep would this give you? And how would you feel the next night in bed before the lights go out? And how would you feel each and every time your partner started to speak from then on?
Hmmmm.
What if it were just done a little differently? Imagine the same scenario, then he/she speaks. “Darling, I love you. Thank you for all these years we’ve shared together. Have you any idea how much of a difference you make to my life each and every day? There are so many things you do that you don’t even see anymore, but I notice them all. And each time you do them, it’s like the first day we met. I adore you. And I know we’ve been through some tough times recently. You’ve been incredible for me. You have made the most massive difference to what we’re achieving. I couldn’t have done any of this without you and I can’t thank you enough. There’s a special way in which I’d like to say thank you tomorrow. We haven’t done it before and I just wanted to surprise you with something we can have fun with tomorrow. Come here gorgeous, shall we have a laugh tomorrow and give it a go?”
Now (ahem), what happens next in this scenario once the light gets turned off is ENTIRELY your own business. But which scenario would get the best out of you the next day?
The word ‘Change’ sends people many messages. People can hear ‘you’re not good enough’; they can hear ‘if you’re not completely different really soon, you’ll have to go’; they can hear ‘panic!’; they can hear ‘you’d better not fail’, and they can hear ‘you can never, ever again relax and you’ll never be able to guess what’s waiting for you around the corner’. So why not change ‘change’?
When people are buzzing, when they’re inspired, when they are recognised, when they are on fire, when they know they’re making a unique difference, when they pick up that their colleagues are feeling it too, and when there’s something new they’re unlocking in themselves and others, they don’t even see ‘change’. They’re so busy enjoying their connection with what they’re doing and what’s important to them, that it’ll only be later that they look back and realise something big has happened. And they’ll look back smiling. So let’s change the ‘C’ word. Let’s create something more electric into which we can slip the required change, so that people enjoy the difference. Make necessary change the powerful consequence of what people do, rather than the objective of what they’re doing. All people can quickly make the most extraordinary change happen if you observe some simple rules: don’t use the ‘C’ word... always create buzz… and let them know that who they already are is more than people could wish for.
Now, let’s get that light out… and let’s have a cracking week.
Goodnight.
Jonathan


